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Neuromarketing
General news and opinion in the field of using brain science in marketing
Brain Branding Story Grows Legs
When we wrote Brain Branding post yesterday, most of the mainstream press hadn't picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly…
Brain Branding: The Power of Strong Brands
How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand images processed them in areas of the brain associated with positive emotions,…
Thinking About Money
Mere exposure to money imagery can make you more antisocial and more greedy, according to research.
The Thinking Amygdala
A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for…
Avoiding Fairness Dissonance
Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else being treated in an unfair manner. Research shows that this sense of fairness…
Mindless Eating
A recurring theme in our neuromarketing posts is that our subconscious mind evaluates situations, makes decisions, and in general does its own thing without our conscious awareness. Our rational, thinking, analytical brain - the thing that…
Pricing, Ego, and Emotion
Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong? Neuroeconomics research tells us that financial…
Neuroeconomics Loses to Crackberry
Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster's New World College Dictionary. Crackberry, a term that reflects the addicitive nature of PDA-based messaging and e-mail, is…
Non-Verbal Communication and the Brain
Why do spokespeople in ads who aren't professional actors do so badly most of the time? No doubt we've all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem…
Brain Registers Subliminal Nude Images
This is one of those experiments that must have raised a few eyebrows during the approval process... "Let's get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing…
