Neuromarketing

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as simple as once thought.

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!