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Neuromarketing
General news and opinion in the field of using brain science in marketing
Getting High Boosts Cooperation
In our language, we tend to associate height with good. Heaven is above us, Hell is somewhere beneath us. God is described as appearing on a mountain, not in a valley. You "look up" to someone you admire. It turns out that this…
Give Big, Get Bigger
Reciprocity, also called reciprocation, is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something, or doing a favor for someone, establishes a subtle return obligation. An…
Facial EMG: Muscles Don’t Lie?
We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…
Neuromarketing Firm Injects Buying Impulses
San Jose-based NeuroInject thinks they have developed the killer app for neuromarketers: a way to not only sense what customers think about an advertisement or product they are viewing, but to actually make the customer want it.
Bad Boys (and Girls) Behave Badly
Who cheats on their taxes? While the first answer that pops to mind might be "everyone," about 15% of Americans admitted to doing so in an interesting study by DDB Worldwide Communications Group. (In a separate survey, 85% of…
Poke the Box by Seth Godin
Review - Poke the Box by Seth Godin
Poke the Box by Seth Godin is a very short book focused on one key idea: "Get off your butt and start something!" More specifically, Godin tells his readers to not wait for permission from others,…
Stirring the Neuromarketing Pot
The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to…
What Don Corleone Could Learn from Guy Kawasaki
When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're welcome." For some situations, though, there's a phrase that beats the common…
ARF on Neuromarketing: Not So Fast
The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of…
Easier Neuromarketing Studies with Mynd
A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses…
