Neuromarketing

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the…

When it comes to products, "complicated" is rarely a compliment. Would you buy a computer advertised as "complicated?" A piece of furniture that claimed, "complex assembly required?" An automobile that promoted the fact that it had a…

Have the French appointed a neuromarketing skeptic as a special neuroscience advisor? It seems so. First, this news item:

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you'll remember the product better if it has a scent.

I've written about some of the research that shows that shoppers don't always respond positively to a bigger selection of products (see More Choices, Fewer Sales) and extreme product/brand proliferation (see Mega-Branding: The Purple…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette…

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller "Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture." This is how evolutionary…

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with…

I've written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A…

In American Idol, Neuromarketing Style I noted that the Fox show I'd really like to see brain activity for was the ultra-intense drama 24. The combination of suspense, rapid-fire action, and occasional brutality would make for some…