Neuromarketing

What could be the biggest conference to date on the topic of neuromarketing, Neuro Connections, has been scheduled for February 5-7, 2009. The conference website is www.neuroconnections.eu . The conference lineup includes Gary Singer of…

Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that…

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of Guy Kawasaki's keynotes, you know he's uniquely irreverent and very, very funny.…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain's…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated…

Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to horrified, and dismissive to enthusiastic. We learned that the scheduled 60 Minutes…

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar,…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by…

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...