Neuroscience Research

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we've all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted…

One of the more startling conclusions in Martin Lindstrom's Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the results of fMRI brain scan research that showed images associated with smoking…

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an…

It's always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive's OTOInsights has brought the disparate fields together with a new study, Implications of…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data,…

It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women…

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you…

With today's economic condition, interest in discount coupons has been growing. Neuromarketing firm NeuroFocus has examined how people react to both print and online coupons using their typical combination of EEG, eye-tracking, and galvanic…

Imagine two restaurants, one of which sold only french fries as a side dish and another that sold both french fries and salads. Which would sell more fries? While logic might suggest that the salad would poach some of the side dish…

But, a little sugar goes a long way Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary bretheren. The good news is that the flavor of these products have improved over…