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Neuroscience Research
New research in neuroscience
Fitness Marketers Need to Get Brainy
Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I'm still waiting. My own health club hasn't had an observable influx of older members…
Contest Marketing: Beating the Odds
In This is Your Brain on Money, I mentioned that I'd visit some of the other neuromarketing-related topics raised in Jason Zweig's interesting article in Money, Your money and your brain. One of these is that our brains are programmed for…
Adult Brains Can Change
For those of us past the age of childhood, there's good news from MIT and Johns Hopkins: conclusive proof that adult brains are capable of reorganization and change. While there has been considerable evidence of brain plasticity and…
“Want” vs. “Should” – It’s All in The Timing
Everyone is familiar with the want vs. should conflict. Do you order the loaded cheese fries as your side dish, or the steamed broccoli? You want the greasy fries, but you know you should order the broccoli. Do you cut the grass (should)…
The Obesity Epidemic and Addictive Foods
There's an epidemic of obesity in the U.S., and new research helps explain the difficulty many people have in avoiding fattening foods. British researchers have shown that chocolate acts on the brain in a way similar to addictive drugs.…
Women DO Like Pink Better
If you thought that "pink is for girls, blue is for boys" was mere gender stereotyping, you'll be surprised by research results that show women really do prefer colors with more pink in them. Anna Hulbert, a neuroscientist at Newcastle…
“Don’t Buy” Button Located in Brain
One of the enduring fictions of neuromarketing is that there is a "buy button" in the brain. Marketers salivate at the thought, and consumer groups fear it. (Some might say that marketers have been pushing that button with seductive…
This is Your Brain on Money
The human mind may be well suited to surviving in dangerous forests and plains, but it doesn't do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at CNNMoney.com - Your…
Are Women Better At Sales?
In our recent article on The Mating Mind, we described how "romantically primed" men were much more likely to spend lots of money than men who were not so primed, and than women in either condition. Separately, we've also noted that…
The Best of the Brain
The Best of the Brain from Scientific American: Mind, Matter, and Tomorrow's Brain (Edited by Floyd E. Bloom MD; Dana Press, 270 pp.) is a wide-ranging compilation of brain science articles from Scientific American and Scientific American…
