Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don't pull the plug on that direct mail campaign…
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won't be possible as long…
Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…
Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.