The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their…

Just days after I wrote about using taglines in college branding, Harvard University's effort to trademark several slogans is raising eyebrows and getting them called "the Nike of higher education":

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this article, two authors speak to some of key issues facing colleges and…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn't a giant "Aha!" moment,…

It makes sense that if we have a viewer's attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But what about those times when we don't have the viewer's attention, and he…

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I've followed the commentary on Twitter (I'm @rogerdooley) with interest. There were a few surprises. One was that there are a lot of mindless HUMMER…

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more published books. Therein lies the problem - Google thinks he is. Or, more to the point,…

Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that the study showed that our brains choose brands from our memories using…

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas…