Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience. Facebook is…

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to…

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to…

Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter that might be…

Guess in which country someone would think it a great idea to develop big, furry cat ears that sit on your head and are supposed to show your mood. If you guessed Japan, you would be right. A little sensor arm presses against your…

What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all.…

OK, readers, I need some input. Here's my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there's little or no…

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…