Many people buy into the old axiom, "Flattery will get you nowhere." Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even…

This is one of those experiments that must have raised a few eyebrows during the approval process... "Let's get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing…

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.