The Big Mistake Most Non-Profits (and Some Businesses) Make
There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.
Can Your Name Make You A Liar?
Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.
Why You Are a Complete Idiot If You Don’t Google Yourself
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the "guilty" part.…
Can a Big-Box Supermarket Create ‘Liking’?
Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking can be established by displaying shared attributes - we both went to the…
Women Can Be Irrational, Too
This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn't always take that much. Simply including a photo of…
Neuromarketing for Dummies
Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl
Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own "Dummies" book. But, don't let the title fool you -…
Can Mountain Dew Make You Smarter than Pinot Noir?
When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms,…
The Easiest Way Ever to Boost Your Productivity
Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the…
Conversion Lessons from a Busty Bloodsucker
If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker…
Politics is Simple: Vote for the Tall Guy
Our decisions aren't always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate preference for candidates who are more physically imposing. This tendency is…
