While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the Super Bowl commercials. And this year, once again, we have brain scan data to…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want to know which Super Bowl ads scored touchdowns and which fumbled? FKF Applied…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism. Duke University Medical Center…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing: It might soon be time to redefine MRI machines as "market research…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict…

A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New…

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in the premotor cortical region, triggering an unconscious smile and apparently…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects…

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press, 2006, 174 pages) is likely to produce far more spirited discussion than the latest…