The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns. They focus on the work of Neurosense, an…

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing…

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably…

Is God in your brain? Or, to put it in different terms, is an intense religious experience merely a neurological phenomenon? Could one artificially induce a spiritual event by stimulating specific areas of the brain? While we aren't at…

It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming…

Adweek, in 4A's Planners Define Their Lot, states that a former ad exec "convincingly shot down the legitimacy of neuromarketing". Here's the complete description of the supposed shoot-down: Mark Earls, the former executive planning…

You never know who you'll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I'd met him briefly at a previous WebmasterWorld…

The Revelation Effect. If you've ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you've probably experienced the little "aha!" rush when you solve one. An interesting article in the Journal…

While the term "infovore" has been kicking around for a while as a cute name for a consumer of information, the University of Southern California's Irving Biederman is using the term to describe humans exhibiting a more specific kind of…

We've had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing - Selling to the Old Brain for Instant Success by Patrick Renvoise and Christophe Morin. The book also…