99% of all posts here at Neuromarketing are written by Roger Dooley, but we do sometimes publish guest posts.
A few characteristics are exhibited by almost all posts here:
- Science/data based. Virtually all posts start with data from one or more academic studies, usually in the field of psychology, neuroscience, behavior research, etc. We don’t generally do an in-depth look at the methodology, detailed data, etc., but always provide a link to the paper or other web content that does contain that information. Non-academic data (e.g., from commercial studies, A/B testing, etc.) can also work if there is sufficient detail for the reader to dig into.
- Writing Style. All neuromarketing articles are written for an intelligent business person but without a lot of jargon. Detailed enumeration of brain structures, extensive statistical data, etc. should not be included. The reader who wants to dig that deep can follow the link(s) to get it. Overall style is informal but not dumbed down.
- Practical recommendations. This isn’t a science blog, it’s a business blog. The objective in most of our posts isn’t to simply report on a research finding, but to turn that into actionable advice for businesses and non-profits. Creativity is encouraged, but not so much that the recommendation is barely related to the research.
- Length. We have no fixed length requirement for posts. Some posts can convey their ideas in a few hundred words. Sometimes, if multiple concepts are being covered (e.g., “11 Ways to…”) or there is a lot to illustrate with examples, 1000+ word posts are needed. Use as few words as possible, but don’t limit yourself if you need to fully explain something.
- Images. All posts are published with at least one image. If you are using examples of web content, print ads, etc., multiple images are fine. Images can include concept illustrations, charts/graphs, screen captures, etc. Large images will be displayed at 540 pixels wide, though we can link to a larger image if appropriate. Suggest 700px minimum width if possible, horizontal format is usually best. If you have a great article with no image, we can help create one. We avoid generic stock photos with overused imagery (shaking hands, multicultural team, etc.). Please be sure that you have the right to use any submitted images – do not “borrow” someone else’s image without permission.
- Originality. We don’t republish material that has been posted elsewhere, nor do we publish copy-and-paste content with minor tweaks. We don’t mind if you have written about a topic before, just bring a fresh and relevant approach to it geared to Neuromarketing readers.
- Promotion. Posts shouldn’t promote a particular product, company, or brand. Please do not suggest case studies that are thinly veiled ads. Authors may identify their affiliation in their bio. We encourage providing Twitter and Google+ profile links in the bio, as our readers are active social media users. Our site theme provides a dedicated page for each author, which includes a photo, bio, and post links.
- Exceptions. Our own posts don’t always strictly adhere to these guidelines. If you think you have something that our readers would find interesting and/or helpful, let us know. We will consider a variety of relevant content, including analysis pieces, resource guides, in-depth exploration of techniques, and more.
Got some great insights to share with our 30,000 Neuromarketing readers? Drop a note to rogerd /at/ dooleydirect /dot/ com. Be sure to put “Neuromarketing Guest Post” in the subject line. While you are welcome to submit a completed article, it’s a better idea to describe what you have in mind before fully developing it.
Here are a few of our most popular guest posts:
The 3 Types of Buyers, and How to Optimize for Each One by Jeremy Smith. (This recent post was one of our most-shared, with over 1,000 tweets and nearly 300 LinkedIn shares.)
Image Influence: Placing Pictures for Maximum Impact by John Carvalho
Maslow, Emotion, and a Hierarchy of Service by Denise Lee Yohn
5 Important Neuromarketing Lessons from “Moneyball” by Tim Harvey