Archive | March, 2006
French Ads Target Brain Response
The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.
Continue reading...The Neuro-acquittal of O. J. Simpson
22. March 2006
Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way, perhaps explaining how the mass of forensic evidence could have been so easily dismissed.
Continue reading...Columbia Neuroscience Center Gets $200 Million Gift
21. March 2006
Columbia University received the biggest gift in its history, a $200 million donation from Dawn Greene and the Jerome Greene Foundation to build a research center for brain studies.
Continue reading...The Neuroscience of Political Marketing
17. March 2006
Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.
Continue reading...Brains and BMW
10. March 2006
BMW’s apparent investment in neuromarketing is attracting attention.
Continue reading...Mind Reading Conference at Stanford
8. March 2006
It’s short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here’s a brief summary:
A revolution in neuroscience has vastly expanded our understanding of the human brain and its operations. Our [...]
Decision Making, Risk, and Ambiguity
6. March 2006
Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.
Continue reading...More Scientific Marketing
1. March 2006
Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.
Continue reading...Subscribe & Connect!
- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Alexandre Bigaiski: Hey guys. I am very happy to know this. Congratula...
- Franki Nguyen: Backend optimisation aside, using a CDN (content d...
- Boothe Media: I agree with Roger that sometimes the low cost ste...
- Alexandre Bigaiski: Hello Roger. Could you send me the lyrics of this ...
- Roger Dooley: There's no doubt that objective, in-depth intervie...
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27. March 2006
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