2006 March | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

French Ads Target Brain Response

The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.

The Neuro-acquittal of O. J. Simpson

Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way, perhaps explaining how the mass of forensic evidence could have been so easily dismissed.

Columbia Neuroscience Center Gets $200 Million Gift

Columbia University received the biggest gift in its history, a $200 million donation from Dawn Greene and the Jerome Greene Foundation to build a research center for brain studies.

The Neuroscience of Political Marketing

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

Brains and BMW

BMW’s apparent investment in neuromarketing is attracting attention.

Mind Reading Conference at Stanford

It’s short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here’s a brief summary: A revolution in neuroscience has vastly expanded our understanding of the human brain and its operations. Our increasing [...]

Decision Making, Risk, and Ambiguity

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

More Scientific Marketing

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.

French Ads Target Brain Response

The Neuro-acquittal of O. J. Simpson

Columbia Neuroscience Center Gets $200 Million Gift

The Neuroscience of Political Marketing

Brains and BMW

Mind Reading Conference at Stanford

Decision Making, Risk, and Ambiguity

More Scientific Marketing

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