February 2025

Want your laptop backpack to last longer than your laptop? A good one can easily outlive rapidly evolving electronic gear. The good news is that choosing the right laptop backpack isn't complicated once you know what to look for.…

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated…