Archive | July, 2006
Neuromarketing Meets Taguchi?
You never know who you’ll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I’d met him briefly at a previous WebmasterWorld Pubcon, and ambled over to say hello. I found that Cringely wasn’t [...]
Continue reading...Puzzles Boost Brand Recognition
27. July 2006
The Revelation Effect. If you’ve ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you’ve probably experienced the little “aha!” rush when you solve one. An interesting article in the Journal of Applied Cognitive Psychology, Unscrambling words increases brand name recognition and preference, shows that [...]
Continue reading...Marketing to the Infovore
20. July 2006
While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desire for information and learning. Biederman has found that there is [...]
Continue reading...The Emotional Computer – Part 2
17. July 2006
Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an “emotionally aware” computer. While that phrase may imply a degree of emotional sensitivity that won’t arrive for decades, Robinson’s experimental PCs record and analyze facial expressions, matching them to a database of 20 facial movements and [...]
Continue reading...Irrational Investing, Rational Marketing
12. July 2006
What’s the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men’s fragrance? The answer seems simple… a financial investment is a decision based on a cold, rational analysis of the prospects for the firm and the expected increase in the value of the [...]
Continue reading...Mood-Sensing Advertisements
6. July 2006
In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more precisely target the user’s interests. But what if you could sense the mood [...]
Continue reading...fMRI Studies Overrated?
3. July 2006
A provocative article in Seed by Yale’s Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies.
…This is more than just phrenology. But it is not so dazzling that it should usurp other areas of research.
FMRI studies—which indirectly measure the flow [...]
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28. July 2006
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