2006 July | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Neuromarketing Meets Taguchi?

You never know who you’ll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I’d met him briefly at a previous WebmasterWorld Pubcon, and ambled over to say hello. I found that Cringely wasn’t wearing one of [...]

Puzzles Boost Brand Recognition

The Revelation Effect. If you’ve ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you’ve probably experienced the little “aha!” rush when you solve one. An interesting article in the Journal of Applied Cognitive Psychology, Unscrambling words increases brand name recognition and preference, shows that simple puzzle [...]

Marketing to the Infovore

While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desire for information and learning. Biederman has found that there is a [...]

The Emotional Computer – Part 2

Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an “emotionally aware” computer. While that phrase may imply a degree of emotional sensitivity that won’t arrive for decades, Robinson’s experimental PCs record and analyze facial expressions, matching them to a database of 20 facial movements and 24 [...]

Irrational Investing, Rational Marketing

What’s the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men’s fragrance? The answer seems simple… a financial investment is a decision based on a cold, rational analysis of the prospects for the firm and the expected increase in the value of the shares, [...]

Mood-Sensing Advertisements

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more precisely target the user’s interests. But what if you could sense the mood of the [...]

fMRI Studies Overrated?

A provocative article in Seed by Yale’s Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies. …This is more than just phrenology. But it is not so dazzling that it should usurp other areas of research. FMRI studies�which indirectly measure the [...]

Neuromarketing Meets Taguchi?

Puzzles Boost Brand Recognition

Marketing to the Infovore

The Emotional Computer – Part 2

Irrational Investing, Rational Marketing

Mood-Sensing Advertisements

fMRI Studies Overrated?

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