Earlier this year, we wrote Priming the Customer, which briefly covered some fascinating research in the area of priming. The concept of priming is simple, although it’s also a bit startling: by presenting an individual with subtle cues, one can affect subsequent behavior of that individual, entirely without conscious awareness of either the priming or [...]

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for higher cognitive functions like reasoning and problem solving. Now, neuroscientists at Yale University have [...]