December 2006

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today,…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of…

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times…

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article covers some of the same issues discussed in more detail in the book, Hard…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in the premotor cortical region, triggering an unconscious smile and apparently…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up. I was reminded of that after seeing a few television…

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press, 2006, 174 pages) is likely to produce far more spirited discussion than the latest…