Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Voodoo Neuroeconomics

In neuromarketing, it’s not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly used. You can be the judge of whether BrandMillion.com is one of these wacky and unsupportable leaps or the Next Big Thing. The firm’s press release, BrandMillion� [...]

NY Times Cautious on Brain Fitness

The recent publication of a study showing that performing mental exercises improves subjects’ ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today, the New York Times reviews the literature on brain fitness in As Minds Age, What�s Next? Brain Calisthenics [...]

Deal or No Deal

[photopress:deal_or_no_deal.jpg,thumb,alignleft]The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of money, or keep playing with the possibility of a still-higher payoff. In each round of [...]

New Evidence for Brain Fitness

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain fitness exercises and compared their functioning to a control group that didn’t receive the training. The memory training included [...]

The Hungry Customer

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times recently reported on the findings of Yale researchers in Empty-Stomach Intelligence: A team led by Tamas [...]

Neuromorality?

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article covers some of the same issues discussed in more detail in the book, Hard Science, Hard Choices by Sandra J. Ackerman, but is based largely on the comments of Martha J. [...]

Comedy and Marketing

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject’s brain in the premotor cortical region, triggering an unconscious smile and apparently preparing the subject to laugh. This work almost certainly provides the neuroscience backup that explains why television comedies have resorted [...]

Laughing Matter: Priming and Mirroring

We’re always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects and monitored their brain activity with an fMRI scanner. The sounds were either positive in nature (laughter, triumph) or negative [...]

Brain Fitness and Selling Neuroscience

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up. I was reminded of that after seeing a few television commercials for Nintendo’s Brain Age game. While Microsoft and Sony are pushing shoot-em-up games, Nintendo [...]

Book Review: Hard Science, Hard Choices

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press, 2006, 174 pages) is likely to produce far more spirited discussion than the latest Oprah selection. Ackerman has rendered a readable summary of the discussion at an unusual meeting of [...]

« Older Entries

Voodoo Neuroeconomics

NY Times Cautious on Brain Fitness

Deal or No Deal

New Evidence for Brain Fitness

The Hungry Customer

Neuromorality?

Comedy and Marketing

Laughing Matter: Priming and Mirroring

Brain Fitness and Selling Neuroscience

Book Review: Hard Science, Hard Choices

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