Archive | October, 2007
Neuro-Alarmism at Popular Mechanics
It’s Halloween, so Popular Mechanics must want to scare its readers. The magazine has thrown fuel on the fire of neuro-alarmism by running a November issue cover story by Jeff Wise talking about “digital thought police” and filled with frightening prospects of obligatory brain scans in criminal cases, fMRI police interrogations, and manipulative neuromarketing. [...]
Continue reading...Why Percentages Don’t Add Up
29. October 2007
Which is scarier – undergoing a potentially fatal surgical procedure that has a 95% survival rate, or one that causes death in 1 out of 20 patients? If you are like most people, you would find the latter statistic far more worrisome, even though mathematically the two statements are the same. A variety [...]
Continue reading...Smiles Really DO Boost Sales
26. October 2007
What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their [...]
Continue reading...Careers in Neuromarketing
26. October 2007
Science Magazine has blessed neuromarketing and neuroeconomics by citing them as “interesting niche areas” in neuroscience research. Emma Hitt’s article notes, “The subject areas that qualify as neuroscience are as far-reaching and as interconnected as neurons themselves. Consequently, neuroscientists often work on questions that span several distinct subfields. Many neuroscience programs are interdepartmental and [...]
Continue reading...Subliminal Branding in Milliseconds
24. October 2007
We are subjected to a constant stream of branding messages – company logos, brand emblems, and even distinctive designs are, quite literally, everywhere. In addition to conventional advertising media, it seems that just about every item that can be used to convey a message has been pressed into service. The net effect of [...]
Continue reading...Emotional Design
22. October 2007
At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product design. Why struggle to make ads more appealing when you could be making the product itself more appealing by tapping into the consumer’s true feelings and reactions? According to [...]
Continue reading...Ignore Your Brain and Get Rich
19. October 2007
The subtitle of Your Money & Your Brain by Jason Zweig (Simon & Schuster, 340pp) is How The New Science of Neuroeconomics Can Make You Rich. No doubt the publishers needed to spice up the cover a bit, because the book might have been better subtitled, “How to stop your brain from screwing up [...]
Continue reading...Legal Decision Making Center Funded
11. October 2007
Decision making is emerging as a key area of neuroscience research. Neuroeconomics and neuromarketing are informed by brain scan data and other studies of how people make decisions, and now Vanderbilt University is the home for a major new study of how legal decisions are influenced by neurological processes.
The first-of-its-kind project, which is a [...]
Five Keys to Selling to Spendthrifts
9. October 2007
Neuroeconomics research suggests that roughly 15% of your consumers are “spendthrifts” – they have unusually low sensitivity to the pain of paying, i.e., the neural discomfort associated with parting with money. Selling to people who feel little or no buying pain should be easy, right? With reduced buying inhibition, a spendthrift is more [...]
Continue reading...Damage Control That Causes More Damage
8. October 2007
Usually marketers concentrate on getting their own message out, but sometimes it seems necessary to respond to the claims of others. The most annoying of these situations are claims or rumors that are totally false. What should one do if, for example, an activist group makes false allegations that your product causes cancer [...]
Continue reading...Subscribe & Connect!
- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Alexandre Bigaiski: Hey guys. I am very happy to know this. Congratula...
- Franki Nguyen: Backend optimisation aside, using a CDN (content d...
- Boothe Media: I agree with Roger that sometimes the low cost ste...
- Alexandre Bigaiski: Hello Roger. Could you send me the lyrics of this ...
- Roger Dooley: There's no doubt that objective, in-depth intervie...
© Neuromarketing.
31. October 2007
0 Comments