Archive for December 10th, 2007

Monday, December 10th, 2007

Brain’s “Irrelevance Filter” Found?

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process.
Dr Torkel Klingberg and colleague Fiona McNab [of the Karolinksa Institute] used a special brain scan called functional magnetic resonance imaging (fMRI) to track […]

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No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley