Archive | July, 2009
Proof: Headlines Are Crucial
Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at [...]
Continue reading...Market Research: The Real Thing
30. July 2009
A wise old direct marketer once told me, “Never carry a product with colors and sizes.” The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into dozens of individual SKUs. Soft drink makers have a little of the [...]
Continue reading...College Branding: Taglines
29. July 2009
One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou Caravella of Vital Communications, who wrote a blog post citing mine as inspiration but [...]
Continue reading...Disney’s Secret Austin Neuromarketing Lab
28. July 2009
According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:
Continue reading...Another Way Video Games Make You Smarter
28. July 2009
One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness.
Continue reading...Emotional Ads Work Best
27. July 2009
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational [...]
Continue reading...College Branding
17. July 2009
It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn’t a giant “Aha!” moment, but I realized that institutions of higher education represent the longest-lasting brands [...]
Continue reading...“Low Attention” Branding
14. July 2009
It makes sense that if we have a viewer’s attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But what about those times when we don’t have the viewer’s attention, and he doesn’t even recall seeing the ad? This topic is [...]
Continue reading...Brand Immortality
13. July 2009
How brands can live long and prosper
Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom appears to be Vulcan) starts with a simple premise: brands can thrive forever. Unlike products, which have a predictable life cycle and inevitably are replaced by other products or are [...]
Think Smart by Richard Restak
6. July 2009
My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance. Restak, a neurologist and prolific author of books on neuroscience and the human brain, turns his [...]
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30. July 2009
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