July 2009

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…

A wise old direct marketer once told me, "Never carry a product with colors and sizes." The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou…

According to the New York Times, the Walt Disney Company is operating a "secretive" lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from "shooter" and other games involving intense screen action, there's another way that…

The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn't a giant "Aha!" moment,…

It makes sense that if we have a viewer's attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But what about those times when we don't have the viewer's attention, and he…

How brands can live long and prosper Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom appears to be Vulcan) starts with a simple premise: brands can thrive forever.…

My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance.…