2009 July | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how [...]

Market Research: The Real Thing

A wise old direct marketer once told me, “Never carry a product with colors and sizes.” The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into dozens of individual SKUs. Soft drink makers have a little of the same problem. Introduce [...]

College Branding: Taglines

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou Caravella of Vital Communications, who wrote a blog post citing mine as inspiration but identifying a [...]

Disney’s Secret Austin Neuromarketing Lab

According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:

Another Way Video Games Make You Smarter

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness.

Emotional Ads Work Best

The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s [...]

College Branding

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn’t a giant “Aha!” moment, but I realized that institutions of higher education represent the longest-lasting brands in [...]

“Low Attention” Branding

It makes sense that if we have a viewer’s attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But what about those times when we don’t have the viewer’s attention, and he doesn’t even recall seeing the ad? This topic is discussed in [...]

Brand Immortality

How brands can live long and prosper Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom appears to be Vulcan) starts with a simple premise: brands can thrive forever. Unlike products, which have a predictable life cycle and inevitably are replaced by other products or [...]

Think Smart by Richard Restak

My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance. Restak, a neurologist and prolific author of books on neuroscience and the human brain, turns his attention to a practical [...]

« Older Entries

Market Research: The Real Thing

College Branding: Taglines

Disney’s Secret Austin Neuromarketing Lab

Another Way Video Games Make You Smarter

Emotional Ads Work Best

College Branding

“Low Attention” Branding

Brand Immortality

Think Smart by Richard Restak

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