May 2012

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their book, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. The…

It shouldn't surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory…

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer this year, but the results are in!

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare - as a longtime…

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've operated or advised websites that ranked at or near the top for various brand names,…

Here's another rare foray into neuro-parenting. In How to Praise Your Child, I described research that showed telling your child he/she is smart could actually backfire and have negative effects on performance. It turns out there's…