October 2012

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is "Real World Field-Tested Strategies for Raising More Money," and it delivers on that promise. Brooks has penned an eminently…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've…

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines…