November 2013

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality.…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple…