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About Jeremy Smith

Jeremy Smith is a serial entrepreneur, trainer and conversion consultant, helping businesses like IBM, Dow Chemical, American Express, Panera Bread, and Wendys improve conversions and strategically grow their businesses. Jeremy’s experience as the CMO and CEO of technology firms has given him a powerful understanding of human behavior and profit-boosting techniques. Join thousands of in-house marketers by downloading a copy of his latest ebook: Landing Page Optimization for In-House Marketers.

The 1-2 Landing Page Punch that Will Boost Conversions

[Guest post by Jeremy Smith]

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. […]

By |August 26th, 2014|

The 3 Types of Buyers, and How to Optimize for Each One

[Guest post by Jeremy Smith.]

I absolutely love buyer psychology and neuroeconomics. Want to know why?

● Because it’s like a secret weapon that produces torrents of conversions (and money).
● Because it’s the only real way to understand why and how buyers make purchases.
● Because it’s the proven route to successful marketing.
● Because it’s guaranteed to squash the competition. […]

By |July 30th, 2014|