About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley.

The Ten Critical Minutes to Close a Deal

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]

By |November 18th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

Magic Math: You Can Double Your Results in 43 Days

How would it change your business if you could get twice the leads, subscriptions, or sales from your website?

By |October 29th, 2015|

How To Write Headlines That Surprise The Brain

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

By |September 22nd, 2015|

The Ultimate Laptop Bag: My Quest For Perfection

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

By |September 3rd, 2015|

Persuasive Product Psychology Panel at SXSW 2016

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

By |August 11th, 2015|

Eyes Are The Door to Trust. Attractiveness, Too.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

By |August 5th, 2015|

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|

Get Smarter Instantly With This Fishy Technique

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

By |July 15th, 2015|