Author Archives | Roger Dooley
Roger Dooley (Author of 630 posts on Neuromarketing.)
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.
We Don’t Need No Stinkin’ Marketing
The comments on “Revealed: How Steve Jobs Turns Customers into Fanatics” show that many Apple fans don’t believe marketing has played a role in Apple’s success. Other consumers also think they aren’t influenced by ads. When a business owner or key executive doesn’t believe in marketing, though, it’s a different story.
Continue reading...What Color Makes The Most Green?
Monday, August 30, 2010
Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, “Yes!”
Continue reading...Revealed: How Steve Jobs Turns Customers into Fanatics
Wednesday, August 25, 2010
Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind [...]
Continue reading...Top Psych Blogs – The Guardian
Monday, August 23, 2010
Big thanks to Johnny Dee of The Guardian for listing Neuromarketing as one of the six psych blogs that made their “Internet Picks of the Week.” Others listed include Mind Hacks and Malcolm Gladwell.
Continue reading...Why Politics is Hard
Friday, August 20, 2010
If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more important than the political party that proposed it. [...]
Continue reading...Mistakes Were Made (but not by me)
Thursday, August 19, 2010
The imperfection of our human brains has been a frequent topic of books lately, most notably Dan Ariely’s Predictably Irrational. Mistakes were made goes into considerable depth on one key failing, cognitive dissonance. The authors call cognitive dissonance the “engine of self-justification” and attribute many examples of irrational behavior to our attempts to resolve it.
Continue reading...Five Magic Days to Sell (to Women)
Wednesday, August 18, 2010
What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, [...]
Continue reading...It Takes A Village to Clean Up Twitter
Monday, August 16, 2010
Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s [...]
Continue reading...Make Buying Difficult?
Thursday, August 12, 2010
Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After all, if you think of the sales process as a funnel (or perhaps a leaky funnel), [...]
Continue reading...Keep it Simple for Boomers & Seniors
Tuesday, August 10, 2010
Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the [...]
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Wednesday, September 1, 2010
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