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About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley.

Persuasive Product Psychology Panel at SXSW 2016

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

By |August 11th, 2015|

Eyes Are The Door to Trust. Attractiveness, Too.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

By |August 5th, 2015|

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|

Get Smarter Instantly With This Fishy Technique

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

By |July 15th, 2015|

Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]

By |July 8th, 2015|

Your Brain on Porsche: Neuro-Nonsense

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse neuromarketing concepts and technology. […]

By |June 29th, 2015|

Sales Intuition: How to Use It and Improve It

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

By |June 24th, 2015|

The Neuromarketing Train in Barcelona

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

By |June 17th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|