Digital loyalty and rewards programs bring both problems and opportunities.
Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
Can neuromarketing explain why Trump won, and why the polls were so wrong?
Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]
One change in negotiation tactics cause a fivefold increase in successful outcomes.
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.
Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.