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Author Archives | Roger Dooley

Roger Dooley has written 835 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Finally: 2012 Super Bowl Ad Neuro-Rankings

15. May 2012

3 comments

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in!

Our Brains Make Facebook Worth $90 Billion

10. May 2012

12 comments

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and [...]

Does Your Domain Say “Trust Me?”

9. May 2012

8 comments

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

When Encouragement Can Hurt Your Child

2. May 2012

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Here’s another rare foray into neuro-parenting. In How to Praise Your Child, I described research that showed telling your child he/she is smart could actually backfire and have negative effects on performance. It turns out there’s another kind of encouragement that can hurt performance rather than improve it.

Neuromarketing Proof? UCLA Brain Scans Predict Ad Success

27. April 2012

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For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there’s been little in the way of published academic research that demonstrates measuring consumer brain activity can reliably predict subsequent behavior. A new [...]

Clicks Don’t Count!

25. April 2012

10 comments

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

The Easiest Way Ever to Boost Your Productivity

23. April 2012

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Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the latest hilarity from DamnYouAutoCorrect? None of these are bad things, but when you have important tasks to complete these [...]

Are Marketers Sleazy?

20. April 2012

16 comments

One of the common questions I’m asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don’t need. My response to this is to ask whether boring or annoying ads are preferable to ads that the viewer finds [...]

Business, Sport, & Mark Cuban

18. April 2012

6 comments

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you [...]

Finding a College and Choice Architecture

12. April 2012

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It’s that time of year when many U.S. high school seniors are making their final college decisions. They have their last acceptance letters, and now must choose which school they will attend in the fall. It’s a good time to think about how the college search process begins, and how the choice architecture of the [...]

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Author Archives | Roger Dooley

Finally: 2012 Super Bowl Ad Neuro-Rankings

Does Your Domain Say “Trust Me?”

When Encouragement Can Hurt Your Child

Neuromarketing Proof? UCLA Brain Scans Predict Ad Success

Clicks Don’t Count!

Are Marketers Sleazy?

Business, Sport, & Mark Cuban

Finding a College and Choice Architecture

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