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About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes at Entrepreneur and Forbes. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

How to Increase Digital Trust with an Easy Fix

Want to boost your digital trust? Studies show there's an easy approach you can use.

By |January 24th, 2017|

Scarcity vs. Abundance in GEICO Ad

Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to “the other guy.” They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor gets just one cookie. […]

By |January 12th, 2017|

Best of Neuromarketing 2016

Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.

By |December 20th, 2016|

New Brainfluence Podcast Format: Audio to YouTube Video

I’m testing something and I’d love your advice. I’ve converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There’s not much to see, it’s all about the audio and subtitles. Why would I do this, you ask? […]

By |December 15th, 2016|

Loyalty, Rewards, and Progress in the Digital Era

Digital loyalty and rewards programs bring both problems and opportunities.

By |December 7th, 2016|

Cialdini’s Number One Sales Rule Will Surprise You

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

By |November 15th, 2016|

Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election

Can neuromarketing explain why Trump won, and why the polls were so wrong?

By |November 9th, 2016|

Surprise! Cialdini Adds 7th Principle, Unity

Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]

By |September 1st, 2016|

Top 10 Profile Photo and Portrait Hacks Based on Science

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

By |August 15th, 2016|

A Remarkably Powerful Way to Increase Sales Success

One change in negotiation tactics cause a fivefold increase in successful outcomes.

By |July 26th, 2016|