Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]
One change in negotiation tactics cause a fivefold increase in successful outcomes.
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.
Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]
Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.