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About Roger Dooley

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Why Funnel Vision Will Sink Your Business

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
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By |October 10th, 2014|

Do Twitter And TV Shrink Your Brain?

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

By |October 7th, 2014|

Cognitive Funnels, Powerful Call-to-Action, More… Roger’s Picks

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

By |October 3rd, 2014|

Can One Word Turn Work into Play?

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes.

Most of us are part of teams. We group ourselves in companies, departments, projects, and various other ways. And, even when there’s no formal team, our individual work is very often part of a collective effort. Despite this, most tasks involve primarily solo work by individual members. […]

By |September 30th, 2014|

Con-Artist Persuasion, Politics Breaks Brains, More… Roger’s Picks

Your weekend reading list for all things brain and marketing-related… […]

By |September 26th, 2014|

Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you. […]

By |September 16th, 2014|

Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|