Roger Dooley 1112 posts 1313 comments

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

There's a new book trailer video for FRICTION! Comments are welcome!

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

Coffee aromas can increase arousal and cognitive performance.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.

Roger curates an expansive list of neuromarketing books.