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Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of…

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

A new Philadelphia building uses huge LEDs to signal energy performance.

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.