Roger Dooley 1103 posts 1313 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Study: Winner Declared in Audio vs. Video for Emotion

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.

Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.

Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.