Roger Dooley 1109 posts 1312 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Sensory Marketing for Intangibles

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Roger Dooley's book Brainfluence has just been released in an Italian translation.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.