How to Increase Digital Trust with an Easy Fix
Want to boost your digital trust? Studies show there's an easy approach you can use.
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Scarcity vs. Abundance in GEICO Ad
Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…
Best of Neuromarketing 2016
Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.
New Brainfluence Podcast Format: Audio to YouTube Video
I'm testing something and I'd love your advice. I've converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There's not much to see, it's all about the audio and subtitles. Why…
Loyalty, Rewards, and Progress in the Digital Era
Digital loyalty and rewards programs bring both problems and opportunities.
Cialdini’s Number One Sales Rule Will Surprise You
Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election
Can neuromarketing explain why Trump won, and why the polls were so wrong?
Surprise! Cialdini Adds 7th Principle, Unity
Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on…
Top 10 Profile Photo and Portrait Hacks Based on Science
Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.
A Remarkably Powerful Way to Increase Sales Success
One change in negotiation tactics cause a fivefold increase in successful outcomes.
