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Neuromarketing

Author

Roger Dooley 1113 posts 1314 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Best Business Books of 2019 – Strategy+Business

Roger Dooley 0
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?

Roger Dooley 0
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Campaign Fundraising vs. Neuromarketing Debate Scores

Roger Dooley 0
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

Economic Friction: Scoring the 2020 U.S. Presidential Candidates

Roger Dooley 4
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

FRICTION: The Movie

Roger Dooley 8
There's a new book trailer video for FRICTION! Comments are welcome!

Decoy Marketing

Roger Dooley 3
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

The Psychology of Beer (and Wine, too)

Roger Dooley 15
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX!

Roger Dooley 4
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!

AdAge: Neuromarketing More Than Snake Oil

Roger Dooley 4
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

Does Starbucks Make You Smarter?

Roger Dooley 0
Coffee aromas can increase arousal and cognitive performance.
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Virtual Keynotes & Remote Workshops by Roger Dooley
Roger’s Books

Friction by Roger Dooley

Brainfluence    The Persuasion Slide

RSS Roger’s YouTube Channel
  • How Did Unlikable Margaret Thatcher Create Charisma?
  • It's Time to Start Your Meeting Diet! | Brainfluence Brief
  • The Power of INaction with Jinny Uppal - Brainfluence
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RSS Roger at Forbes
  • It’s Time For A Meeting Diet
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  • Delta Announces Free WiFi, Delta Sync
RSS The Brainfluence Podcast
  • Tom Peters’ Compact Guide to Excellence
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  • CUES: The Secrets of Charismatic Communication
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  • Neuromarketing in Business with Benny Briesemeister
Latest Neuromarketing Posts
  • Spanish Audiobook for Brainfluence
  • Cultural Frame Switching: Different Language, Different Personality
  • What is Neuromarketing?
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  • Sensory Marketing for Intangibles

¡Nuevo – Neuromarketing en español!

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