More Brain Scans in the News

[photopress:brain_scan.jpg,full,alignleft]Not long after posting about Brain Fingerprinting Labs, I ran across another “lie detector” brain scan report written by an AP reporter and appearing in USA Today. The author of the article, Malcolm Ritter, submitted himself to a test of the technology in a neuroscience lab at the Medical University of South Carolina.

The experiment was fairly simple – Ritter “stole” a watch from a drawer in the lab, and was questioned about the theft of the watch, as well as about several items that weren’t stolen. The questioning took place while he was in a fMRI (functional magnetic resonance imaging) scanner which recorded the activity in his brain. He denied taking the item in every case. After a few days of analysis, the researchers correctly identified the item which he stole, purely from his brain activity as he responded to questions.

A for-profit firm, Cephos Corp., has been founded by entrpreneur Stephen Laken founded to commercialize the brain-scanning work being done at the Medical University of South Carolina. Meanwhile, similar work being done at the University of Pennsylvania is being commercialized by a new firm, aptly named No Lie MRI Inc.

Both of these firms will use fMRI brain scans for their lie detection process. fMRI machines are large, expensive, and have some limitations due to the powerful magnetic fields the generate, but are currently the tool capable of capturing the most detailed views of brain activity. As described in previous posts, fMRI scans are also used for analyzing response to advertising. The Neuroethics & Law Blog quotes from a Yahoo News version of the same AP story. There are still quite a few questions that need to be answered before fMRI scans become a universal lie detector (see also How to Lie with fMRI), but the entrepreneurial interest in the technology shows that some people think it’s a only matter of time before brain scans are widely accepted as indicators of truth.

email

This post was written by:

— who has written 956 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

{

2 responses to "More Brain Scans in the News" — Your Turn

}

LaVon Rutledge Jr 1. February 2006 at 8:02 pm

I remembering reviewing the research breakthrough on “brain fingerprinting.” I found it really interesting to say the least. I like your site, its well kept. My comment on the post story was that:

I still have concerns about the potential legal ramifications this technology raises. Personally, I feel that if an individual has done something wrong and refuses to consent to a “neural interrogation,” then the law should not impose on his or her own rights. However, if I were put in a situation as such, knowing that I hadn’t committed a crime, I would have consented. But, I think the question of civil rights should be considered in the future application of this technology in Law.

If you’re curious about my take on the subject, follow the link to my blog.

Titled: Bioethics & Law, Advanced Research, and Neuroscience Speak

I’ll “blog this” site. It’s quality.

Reply

NeuroGuy
Twitter: rogerdooley
1. February 2006 at 9:15 pm

Thanks, LaVon.

Reply

Leave a Reply