Brainfluence Book Trailer

Your wasted advertising dollar

How much of your marketing budget is wasted?

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

Book videos, often referred to as “book trailers,” are becoming increasingly common these days.  They may not have the heart-pounding punch of a movie trailer for a Michael Bay thriller, but one hopes they give readers a quick glimpse of what to expect.  After viewing a variety of book trailers, including some overly long ones, we tried to keep the Brainfluence trailer short. Hope you like it!

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This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info


6 responses to "Brainfluence Book Trailer" — Your Turn


David 2. November 2011 at 11:09 am

Yeah, video is becoming more and more important these days and not only for books. And who doesn’t like Michael Bay? :D


Roger Dooley
Twitter: rogerdooley
2. November 2011 at 11:14 am

Michael Bay was busy on another project. So was Ridley Scott. :(


Gregory Peterson
Twitter: #!/gpeterson
2. November 2011 at 12:12 pm

Just read the intro and first chapter of “Brainfluence” — and I’m eager to spend more time with this fascinating book. Although I cannot yet comment on the book as a whole, I am familiar with the source materials you’ve drawn upon — and I’m a long-time reader of your blog. So I’m confident that “Brainfluence” will be another important contribution to the neuromarketing literature. Thanks for bringing the academic research findings into more widespread application for marketing and communications practitioners!


Roger Dooley
Twitter: rogerdooley
2. November 2011 at 12:26 pm

Thanks, Gregory. One thing I tried to do was provide source info for each and every idea. I really get annoyed when I read a book that says, “We know that…” or “studies show…” with no way of digging deeper. Hope the rest of the book is equally engaging!



Chester Butler
Twitter: TheButlerCo
2. November 2011 at 5:57 pm

Well done recording. I was a first mover and your book is patiently waiting for me on my kindle. I am looking forward to a good read and maybe use what I learn to earn a few shekles


Roger Dooley
Twitter: rogerdooley
2. November 2011 at 5:59 pm

Thanks, Chester, I hope you enjoy Brainfluence and find it useful!



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