Brainfluence Price Drop and Reviews

Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingGood news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence  has dropped to its introductory price of $9.99.

I don’t control this and I get no notice of these changes, so I can’t say how long this lower will last. If you have a Kindle or use one of the free Kindle reading apps, grab your copy before it flips back again! (Prices outside the US may vary, sorry!)

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Recent Praise for Brainfluence

While we’re talking about Brainfluence, here are some recent reviews and comments:

Emma Alvarez GibsonRoger Dooley’s Brainfluence is a tool every marketer needs, regardless of business size or scope… Brainfluence is destined to become a classic.

Emma Alvarez Gibson, Publisher, Jack Move Magazine

Via Twitter:

Jason FallsFinally plowing through @RogerDooley’s book. Freakin’ great stuff. Buy BrainFluence.

Jason Falls, Social Media Explorer

From Amazon:

I came away from this book with more than a hundred ideas I can test or just put to work in fundraising. If even a small percentage of these ideas improve results, my clients stand to make the price of the book hundreds of times over in the coming months… It’s an easy, quick, enjoyable read, and you’ll get ideas you can use.

J. Brooks

Read all 10 Amazon Reviews.

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This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info


8 responses to "Brainfluence Price Drop and Reviews" — Your Turn


Jim Dougherty
Twitter: Leaderswest
30. March 2012 at 10:56 am

Roger – I love the accessibility of Brainfluence and how rich it is with marketing insight and information. It’s definitely one of the most useful marketing books that I have read and I enthusiastically recommend it to anyone who hasn’t yet. Well worth 15 dollars but a bargain at 10, though you describe why 9.99 is more appealing in the book, right?


Roger Dooley
Twitter: rogerdooley
30. March 2012 at 11:10 am

There are a few things from the book going on, Jim. There’s two decimal precision pricing that implies a higher value than would $10, and there are the multiple anchor points of the list price ($24.95) and the hardcover ($15.96). One might even consider the hardcover to be a decoy product to make the current $9.99 Kindle version look reasonable. (Of course, BOTH are reasonable! ;)) There’s even a poorly exploited scarcity effect since the lower price may expire at some point!

Glad you found the book useful, Jim!



Digital White Board Displays 30. March 2012 at 3:23 pm

Limited time or not, thanks for the heads up. It would be nice to have a mobile version of the book even if you have a hard-copy.


Roger Dooley
Twitter: rogerdooley
30. March 2012 at 3:27 pm

I’m kind of torn on the paper vs. ebook for business books. I love the portability and searchability of ebooks, though, and I’m getting used to using the Kindle highlighting and note-taking features.



ChineseFood 31. March 2012 at 11:44 am

I haven’t purchased any books yet for my kindle, as I use it mostly as a tablet, but this might just have to be the first!


micheal 4. April 2012 at 7:12 am

i think am going to get some additional books also, thaks for the post


Gari Cruze 31. May 2012 at 8:36 am

Will the book ever be available as an audiobook? Sometimes I buy both the Kindle ebook and the audiobook versions of books I really like so I can have access to them anywhere.


Roger Dooley
Twitter: rogerdooley
31. May 2012 at 4:56 pm

I can’t say for sure, Gari, but I hope so! I think audio books are great for the car and working out.



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