Neuromarketing is one of the Top 8 Tech Trends for 2008, according to BusinessWeek’s Stephen Baker in What You Really Want to Buy.
Forget focus groups. Companies that want feedback on a product are getting inside consumers’ heads – literally. The latest rage in marketing involves harnessing a test subject to a narrow shelf, securing the head tightly, and introducing the body into the tube of a $3 million functional magnetic resonance imaging machine (FMRI).
It’s a nice little neuromarketing primer for the business executive who has only a vague awareness of what neuromarketing is all about. Your favorite blogger is quoted, too. (No, it’s not Guy Kawasaki! 😉 )