Neuromarketing Top Tech Trend at BusinessWeek

Neuromarketing is one of the Top 8 Tech Trends for 2008, according to BusinessWeek’s Stephen Baker in What You Really Want to Buy.

Forget focus groups. Companies that want feedback on a product are getting inside consumers’ heads – literally. The latest rage in marketing involves harnessing a test subject to a narrow shelf, securing the head tightly, and introducing the body into the tube of a $3 million functional magnetic resonance imaging machine (FMRI).

It’s a nice little neuromarketing primer for the business executive who has only a vague awareness of what neuromarketing is all about. Your favorite blogger is quoted, too. (No, it’s not Guy Kawasaki! ;) )


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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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