Dilbert Does Neuromarketing

How do you know that neuromarketing is mainstream?

When Dilbert (by Scott Adams) references it…

Click the image to see the strip a bit larger at Dilbert.com.

I’m sure many neuromarketing firms would like Dilbert’s handheld “buying decision predictor!”

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— who has written 956 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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