EEG Neuromarketing in 60 Seconds

It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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1 response to "EEG Neuromarketing in 60 Seconds" — Your Turn

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Gener D. Maylem 18. April 2010 at 1:04 am

This is very interesting. I am a neurologist in the Philippines. I am fascinated by the idea that neuroscience and marketing or advertising or commerce can fuse and produce excellent result. I am reading a book on neuroeconomics and I am looking at the possibility of teaching this subject in the undergraduate school or even postgraduate school in the college of commerce or business administration. I think this is a smart idea considering that the basis of such fusion is to explain in a more scientific manner the issues and concerns governing market behavior and drivers as well as consumer attitudes and thinking process.

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