It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:
This is very interesting. I am a neurologist in the Philippines. I am fascinated by the idea that neuroscience and marketing or advertising or commerce can fuse and produce excellent result. I am reading a book on neuroeconomics and I am looking at the possibility of teaching this subject in the undergraduate school or even postgraduate school in the college of commerce or business administration. I think this is a smart idea considering that the basis of such fusion is to explain in a more scientific manner the issues and concerns governing market behavior and drivers as well as consumer attitudes and thinking process.
¡Nuevo - Neuromarketing en español!