Forbes on Neuroeconomics

A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button – now one of our “neuromarketing classics”. An article published earlier this year, This Is Your Brain On Money, isn’t quite as extensive, but is still an indication of the continued interest in business applications of neuroscience research. The article quotes George Loewenstein, an economist at Carnegie Mellon University:

It helps explain why people have such bizarre attitudes toward money… According to standard economic theory, money is a means to an end. When you get money, you shouldn’t experience immediate happiness. What all the scanning research is showing is that people get immediate pleasure and pain from obtaining and losing money.

If you missed the article back in February, it’s worth a quick scan – if only to see what the general business population is reading about neuroeconomics.


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

Leave a Reply