Gifts for Neuro-Alarmists

Brain CoatDo you have a friend who’s freaked out about neuromarketing? Who’s worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we’ve got the perfect gift for paranoid shoppers.

Well, actually, WE don’t have it, an outfit called LessEMF has it. Here’s the description of their BrainCoat™:

RF Shielding for Your Mind

Stretchy Silver-coated nylon skull cap with ear flaps is lightweight and breathes nicely. Comfortable enough to wear year-round while sleeping, thin enough to be worn under a conventional hat or all on its own. Stretchy, so it conforms to your head.

Microwave Shielding Effect: >35dB at 1-10 GHz. Surface resistivity: <0.5 Ohm/sq. Sound quality is not affected. Ear flaps can be tucked under to make a beanie shape if you prefer. Ok, it’s not a Royal wedding “Fascinator” but if you prefer comfortable, practical, effective RF shielding over fashion, this is the hat for you.

RF OvercoatShielded capThe company offers a full range of gear, including everything from boxer shorts to trench coats, all designed to keep out those stray electrical fields, or keep other people from tapping into your own electrical activity.

If you find the look of the BrainCoat bit unflattering, you could always opt for the baseball cap variety. While its lack of flaps means it doesn’t protect you from earworms, it also might not get sent for psych screening at the airport.

Be sure to let us know how these products work, and if you find yourself less influenced by marketing messages when you wear them!


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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4 responses to "Gifts for Neuro-Alarmists" — Your Turn


Adam Secada 1. December 2011 at 4:51 pm

Um, yeah. I’ll stick with my tinfoil hat, thanks :P


Roger Dooley
Twitter: rogerdooley
1. December 2011 at 5:05 pm

Cheapskate! ;)


Wes Man 2. December 2011 at 5:16 am

Hmm, perhaps the companies that subtly brainwash us have developed this product to go under the radar and make even better brainwash, directly from our hat!

Conspiracy theories ;)


Rider I 29. December 2011 at 4:16 am

Cool hat the voices stopped when I started wearing it. Then the thoughts started. I do not know what is worse.

Rider I


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