Japanese Agency Buys Into Buyology


Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:

TOKYO – Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.

Having identified the application of neuroscience to marketing practices as a growing worldwide trend, the Japanese agency has signed a capital alliance agreement with Buyology, placing a director on the company’s board. [From the Financial Times –
Hakuhodo forms alliance to develop neuromarketing by David Blecken.

The Japanese agency has been working with Buyology founder Martin Lindstrom for four years on a consulting basis, and has now apparently decided to solidify their relationship in a more significant way.

Lindstrom neuromarketing credentials have been on the rise since his book Buyology was published last year.

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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2 responses to "Japanese Agency Buys Into Buyology" — Your Turn

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raymond 20. April 2009 at 3:20 pm

The most interesting and valuable contribution to Buyology was by Prof Richard Silberstein’s NeuroInsight team at Swinburne University of Technology in Melbourne.

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Ron Wright
Twitter: Sands_Research
5. May 2009 at 7:50 am

Martin, Buyology Inc. and Sands Research teamed up for a presentation of our mobile neuromarketing technology on the NBC Today Show. The segment can be found on the front page of the Sands Research website (www.sandsresearch.com) if interested.

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