Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:
TOKYO – Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.
Having identified the application of neuroscience to marketing practices as a growing worldwide trend, the Japanese agency has signed a capital alliance agreement with Buyology, placing a director on the company’s board. [From the Financial Times –
Hakuhodo forms alliance to develop neuromarketing by David Blecken.
The Japanese agency has been working with Buyology founder Martin Lindstrom for four years on a consulting basis, and has now apparently decided to solidify their relationship in a more significant way.
Lindstrom neuromarketing credentials have been on the rise since his book Buyology was published last year.
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April 20th, 2009 at 3:20 pm
The most interesting and valuable contribution to Buyology was by Prof Richard Silberstein’s NeuroInsight team at Swinburne University of Technology in Melbourne.
May 5th, 2009 at 7:50 am
Martin, Buyology Inc. and Sands Research teamed up for a presentation of our mobile neuromarketing technology on the NBC Today Show. The segment can be found on the front page of the Sands Research website (www.sandsresearch.com) if interested.