Person of Interest Billboard Interacts, Adds Social Media

person of interest billboard

Interactive billboard for Person of Interest

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and post the photo to Facebook or Twitter. Here’s a video of the billboard in action:

While a camera display that shows passers-by is not at all new, this display is designed to integrate with a broader social media push. People who “like” the Person of Interest fan page can get a personalized dossier that pulls data like friend info, posts, and photos from within Facebook. Clicking the “like” button does bring up a rather long list of permissions needed to produce the dossier, which may be off-putting to some privacy-minded individuals.

The show is the product of J.J. Abrams (“Lost”) and Jonathan Nolan (“The Dark Knight”), among others, and is considered to be one of the top prospects in the fall lineup.

Sadly for most Neuromarketing readers, it looks like New York and Los Angeles will get the only two of these interactive, social media friendly displays. (More on this from the WSJ.)


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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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3 responses to "Person of Interest Billboard Interacts, Adds Social Media" — Your Turn


Matt Kostan
Twitter: mattkostan
13. September 2011 at 9:32 pm

Show’s we are getting closer and closer to Minority Report style advertising:

Too bad the Person of Interest video won’t play since I’m in Canada. “The uploader has not made this video available in your country”


Roger Dooley
Twitter: rogerdooley
14. September 2011 at 8:59 am

I’ve had some complaints about the video from other international readers, too, Matt. CBS is the uploader, perhaps they don’t want to promote the show outside the US?

If anyone has a link to an unrestricted video of the Person Of Interest billboard, let me know!



skydeas 22. September 2011 at 1:13 pm

Anyone know the location of the interactive billboard in Los Angeles? I want to see it in person!


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1 response to "Person of Interest Billboard Interacts, Adds Social Media" — Your Turn