person of interest billboard

Interactive billboard for Person of Interest

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and post the photo to Facebook or Twitter. Here’s a video of the billboard in action:

While a camera display that shows passers-by is not at all new, this display is designed to integrate with a broader social media push. People who “like” the Person of Interest fan page can get a personalized dossier that pulls data like friend info, posts, and photos from within Facebook. Clicking the “like” button does bring up a rather long list of permissions needed to produce the dossier, which may be off-putting to some privacy-minded individuals.

The show is the product of J.J. Abrams (“Lost”) and Jonathan Nolan (“The Dark Knight”), among others, and is considered to be one of the top prospects in the fall lineup.

Sadly for most Neuromarketing readers, it looks like New York and Los Angeles will get the only two of these interactive, social media friendly displays. (More on this from the WSJ.)