Can Neuro-Music Boost Your Productivity?

neuro-musicWork environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit. One study describes the effects of open environments as “damaging to the workers’ attention spans, productivity, creative thinking, and satisfaction.” One effect of open environments is that now many office workers sport headphones and use music to reduce distraction levels.

Music isn’t necessarily a panacea for increasing productivity; it can be a distraction itself. Konnikova cites a study by psychologist Nick Pelham that showed music impaired the mental acuity of his subjects. But one company, focus@will, claims to have the solution. They produce music tracks they say have been optimized for allowing the listener to focus and concentrate.

Specifically, the firm says their music is paced to get the listener into “concentration flow” and then prevent habituation by introducing timed variations. Their website states,

We’ve learned that people working or studying tend to take about 20 minutes to acclimate to their environment enough to really focus on the task at hand. It takes time for your brain to get used to a stimulus and start “tuning it out” in a process called “habituation”.

Each piece of music phase sequenced by focus@will has a specific role in influencing how your brain habituates, enhancing your focus and reducing distractions. Characteristics such as musical key, intensity, arrangement, speed, emotional values, recording style, and much more determine what is played where and when.

This illustration, they say, shows how their music changes to prevent habituation and maintain focus.
focus@will chart

focus@will includes a “Science Primer” that explains the research their music is based on and includes 30+ citations. Here’s one short excerpt:

Listening to music with soothing aspects, that plays at 60 beats per minute, can decrease neural activity, and lead to a relaxed, but awake state called alpha state[11] that is defined by an increase in alpha brain waves and a decrease in higher activity beta waves. Increases in alpha waves have been tied to a psychological state of decreased self-awareness, timelessness, and motivation known as “flow”. Songwriters, musicians, writers, athletes, and meditators are all people who separately describe the same experience when flow state is reached.[15]

I listened to some of the tracks, and I was able to do some writing work with reasonable concentration. I’d be hard pressed to say the focus@will music was responsible, or that it performed better than other music I could have used for the same purpose.

I’m partial to Pandora’s playlist generation algorithm, where if you seed a station with one or more songs or artists, they will do a very decent job of finding other music with similar characteristics. Of course, the song durations aren’t optimized, and occasionally an annoying track can appear (e.g., a live performance that is musically appropriate but includes the artist talking to the audience). focus@will is sort of neuro-Pandora with limited variety and preset channels.

Do you have a preferred way to screen out noise and enhance concentration? Does a particular kind of music work well for you? Leave a comment with your thoughts. And, if you try focus@will (you can test it out for free), let us know what you think.


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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11 responses to "Can Neuro-Music Boost Your Productivity?" — Your Turn


Jane 10. January 2014 at 2:02 am

I’ve been using an (sadly iPhone only) app called Study for this purpose. It was developed by Sound Education and is aimed at helping children with homework. Julian Treasure is behind the research and implementation for this one (he has done a few TED talks on this topic). I will give focus@will a go at some point too


Roger Dooley
Twitter: rogerdooley
10. January 2014 at 10:31 am

Thanks for that suggestion, Jane. I’d love to see some real test data on these optimized music channels. Self-reporting just isn’t reliable, and the effects are bound to be fairly subtle vs. non-optimized but appropriate music. Maybe test a hundred subjects on a problem-solving quiz and see which group gets more problems completed correctly…


John T 10. January 2014 at 5:08 pm

Music definitely has some positive effects on the brain, I would love to see some more studies involving music.


C Williams 14. January 2014 at 10:21 am

I’m a writer and I think I have experienced this “flow.” I can’t work at all with music playing. I’d be interested to hear what this neuro music sounds like, though.


Roger Dooley
Twitter: rogerdooley
14. January 2014 at 11:40 am

Well, they have a free trial, so check ‘em out. I don’t mind music when I’m writing, as long as it doesn’t somehow grab my attention with lyrics, discordant sounds, etc.


Daryl Weber 14. January 2014 at 3:52 pm

I’ve used a Pandora station I’ve created for this that has mellow classical music, mostly solo piano, with no vocals. I’m a musician, and can be easily distracted by music, but find that this type of music can work to keep me concentrating. Very curious to try focus@will though.


Brian 21. January 2014 at 10:23 pm

Harnessing flow is a daily pursuit and music for me is a constant catalyst I use to tap into it. To have even greater control over the frequencies and duration, I often use an app called Brainwave.


اخبار الاردن 22. January 2014 at 11:59 pm

’ve created for this that has mellow classical music, mostly solo piano, with no vocals. I’m a musician, and can be easily distracted by music, but find that this type of music can work to keep me concentrating. Very


Femi 23. January 2014 at 2:24 am

I have seen portals that allows people to download and listen to Binaural audios produced based on bass stings that by listening to them, they perform certain function in that allows the brain and body to relax. This site also produce music tracks that have been optimized for allowing the listener to focus and concentrate. These tracks also boosts brain performance. They are free to download here. enjoy and give us feed back.


Grace Lazzara 4. February 2014 at 11:27 am

Isn’t this the same strategy that Muzak used/uses? They design music selections to motivate browsing, increase productivity, etc.


Brian 12. February 2014 at 8:27 am

As a musician & audio engineer I find it almost impossible to be productive when there is music playing. As mentioned, there’s a few baroque & romantic era piano sonatas I can have in the background without being distracted by it, but, by and large when music is on I just want to focus on it and analyze the melodies & rhythms & chord structures & arrangements & the engineering and the sound and everything about that uses WAY too much brain space to be able to perform other tasks to any sort of noteworthy (pun totally intended) degree.


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