Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster’s New World College Dictionary. Crackberry, a term that reflects the addicitive nature of PDA-based messaging and e-mail, is used to refer to both the PDAs and their users. The press release listed two other runner-up words: netroots (a grassroots movement on the Internet that is employed in political and business marketing) and carbon footprint (the effect one’s daily activities — like washing clothes or driving to work — have on the environment). They describe neuroeconomics as, “an emerging field studying the emotions activated in financial decisions.”


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