Neuroeconomics Loses to Crackberry

Neuroeconomics finished a respectable runner-up in the 2006 Word of the Year contest run by staffers at Webster’s New World College Dictionary. Crackberry, a term that reflects the addicitive nature of PDA-based messaging and e-mail, is used to refer to both the PDAs and their users. The press release listed two other runner-up words: netroots (a grassroots movement on the Internet that is employed in political and business marketing) and carbon footprint (the effect one’s daily activities — like washing clothes or driving to work — have on the environment). They describe neuroeconomics as, “an emerging field studying the emotions activated in financial decisions.”

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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