Neuromarketing Fun: Add Your Caption

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun while we’re waiting for the results of the Super Bowl neuromarketing studies to roll in. Read on…

Neuromarketing scares some people, even though the techniques used by neuromarketing companies are totally noninvasive. Still, it’s understandable that images like the one below might give a skittish neuro-study subject a bit of a pause.

EEG preparation

What's YOUR caption?


The real story: This is actually a photo of gel injection prior to collecting EEG data. (Performed properly, this doesn’t involve actually penetrating the skull!) There’s ongoing discussion about the use of “wet” vs. “dry” EEG setups in the neuromarketing industry. Systems that use gel to improve contact between the electrode and scalp are generally thought to provide higher quality data, but the use of messy gels is a major inconvenience for the subjects. Firms that use dry contacts feel that the data collected is still suitable for their purposes, and they can usually employ larger sample sizes in their testing.

The injection system shown in the photo is from Sensorium, Inc., a provider of EEG testing equipment. They say the system cuts electrode preparation time in half. I’m hoping they have a sense of humor, because I want you to provide your best caption suggestion in the comments. Don’t let the facts get in the way of your creativity! As noted above, I’ll pick one caption and send the author a signed copy of Brainfluence! So, put on your thinking cap (or EEG cap, if it helps), and post a caption or two below!

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This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

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46 responses to "Neuromarketing Fun: Add Your Caption" — Your Turn

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BrainDude 7. February 2012 at 9:28 am

“This won’t hurt a bit!”

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Jordy 7. February 2012 at 9:40 am

“I thought sex-drive stimulation was more old fashioned than this!”

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cono_sur
Twitter: cono_sur
7. February 2012 at 9:53 am

Picking your brain – It’s easier than it looks!

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mazsa 7. February 2012 at 9:55 am

Brainfluence hardware – only if it doesn’t work otherwise

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Andrea
Twitter: andreasolbes
7. February 2012 at 10:13 am

“You told me that with this I’ll get a really cool color!!”

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Dan 7. February 2012 at 10:30 am

“Jack’s attempts at becoming a superhero became more outlandish with each failure.”

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Scott Cowley 7. February 2012 at 12:11 pm

If this vanilla frosting injection therapy works, we’re all going to be insanely famous!

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Phill Connell
Twitter: phillconnell
7. February 2012 at 12:28 pm

Nero’s ear canals became increasingly troublesome with every hook-up to The Matrix.

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NeilM 7. February 2012 at 12:51 pm

But wait, I only came for a job interview in the telemarketing department of the Professor Frankestien Institute!

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Deimar 7. February 2012 at 2:39 pm

Seriously? He does it for the love of science or he is paid?

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IncrediBILL 7. February 2012 at 4:18 pm

Crap! Half-way through trying this new digital hair highlighter and it runs out of toner!

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Mike Bal 7. February 2012 at 4:33 pm

Watching the screen doesn’t make it hurt any less!

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denise lee yohn
Twitter: deniseleeyohn
7. February 2012 at 10:29 pm

all i wanted was some frosted tips

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Nancy 7. February 2012 at 10:33 pm

“Anyone who thinks this neuromarketing thing works must have a hole in their head.”

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Ryan 7. February 2012 at 10:38 pm

“Introducing 5-Minute Ponytail! Sculpt that strong, sexy mane even Michael Bolton will envy!”

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Noel Weyrich
Twitter: NoelWeyrich
8. February 2012 at 1:41 am

Butter works best on the left brain, but save the pan juices for basting the tasty, intuitive right brain!

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Neil Hopkins
Twitter: interacter
8. February 2012 at 3:51 am

404 – Brain not found.

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Gary Ares 5. March 2012 at 5:19 pm

The winner!
However, my absolutely unofficial opinion means squat.

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Marti Selle 8. February 2012 at 10:28 am

May the force be with you.

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Doug Erickson 8. February 2012 at 1:37 pm

I just want blonde highlights, ok?

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Betsie Chilton 8. February 2012 at 2:47 pm

It’s Mind Over Matter: Picking your thoughts won’t compromise your intelligence, we promise…now HOLD STILL!

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Debra Banks
Twitter: achange_ar
8. February 2012 at 2:50 pm

Right now, Scarecrow was seriously rethinking that makeover.

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Karla Hammer Knotts 8. February 2012 at 3:01 pm

better than Hair Club For Men

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Jim Burnett 8. February 2012 at 3:28 pm

I changed my mind, I think i’d rather be bald …

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Famous Alice
Twitter: famousalice
8. February 2012 at 4:39 pm

Sucking out stupidity on the right, inserting intelligence on the left.

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Famous Alice
Twitter: famousalice
8. February 2012 at 4:40 pm

(Correction!) Sucking out stupidity on the left, inserting intelligence on the right.

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Beverly 8. February 2012 at 5:07 pm

Doctor: Look! Your hair is growing back already.

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Finn Thomsen 8. February 2012 at 5:11 pm

Martin Lindstrom, I presume – doing field research for his new book ‘Brainwashed’ ;-)

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Žan 8. February 2012 at 5:27 pm

At neuromarketing research one person should wear gloves and other should not!

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Moonyeen 8. February 2012 at 8:29 pm

Will my mum still recognise me?

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Jenna Bauer 8. February 2012 at 10:09 pm

Just your typical night in Jim’s garage!

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Petri 9. February 2012 at 2:12 am

After this astroliquid hairstyling I´ll be the King in the nightclub tonight!

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Gary Nordgren 9. February 2012 at 6:51 am

“The NEW cure for Dandruff!” Don’t let the pictures fool you. It really is so easy!

“Involve your friends in this new social media trend and you’ll be the talk of the town!”

“The new Pepsi and Coke Challenge! Which one will make you smarter?”

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naomi 9. February 2012 at 7:29 am

The next president is being carefully programmed to ensure no nasty surprises for his owners.

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Scott 9. February 2012 at 4:40 pm

WRONG ANSWER!!!!

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Bob 10. February 2012 at 11:29 am

“Wait a minute! I thought I signed up for a free hair transplant!”

or…

“Neo, Didn’t the Oracle tell you you needed a new program?”

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Arthur Zimbalist 10. February 2012 at 12:29 pm

…. on second thought maybe I will wait until my regular barber comes back from vacation.

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Gerry 10. February 2012 at 2:03 pm

“Try out our super new brain injection moulding service, afterall, two minds work better than one!”

British humour…:-)

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Aditya 10. February 2012 at 7:00 pm

Real world inception requires lube

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Kath 10. February 2012 at 9:22 pm

“Scottie, Beam me up. PLEASE!!!”

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Daniel Castro
Twitter: Danielmater
11. February 2012 at 9:13 am

I just need a bit of this grey matter

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mc 12. February 2012 at 5:34 pm

” Insemination fail “

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Sana 16. February 2012 at 12:46 pm

“Brain juice refill”

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Roger Dooley
Twitter: rogerdooley
16. February 2012 at 3:01 pm

OK, get your last entries in, Friday morning I’m going to close this off & pick the Brainfluence winner!

Got some great captions here!

Roger

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Roger Dooley
Twitter: rogerdooley
17. February 2012 at 3:32 pm

Entries now closed. Waiting for time on IBM’s Watson to make the final selection.

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nkruz 15. April 2012 at 7:10 am

“Poke ME to like YOU”

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