Neuroscience Boot Camp

We’ve got an opportunity for all of you would-be neuromarketing experts who couldn’t tell a hippocampus from a hippopotamus – Neuroscience Boot Camp at the University of Pennsylvania:

Through a combination of lectures, break-out groups, panel discussions and laboratory visits, participants will gain an understanding of the methods of neuroscience and key findings on the cognitive and social-emotional functions of the brain, lifespan development and disorders of brain function.

Each lecture will be followed by extensive Q&A. Break-out groups will allow participants to delve more deeply into topics of relevance to their fields. Laboratory visits will include trip to an MRI scanner, an EEG/ERP lab, an animal neurophysiology lab, and a transcranial magnetic stimulation lab. Participants will also have access to an extensive online library of copyrighted materials selected for relevance to the Boot Camp, including classic and review articles and textbook chapters in cognitive and affective neuroscience and the applications of neuroscience to diverse fields.

The program runs from Monday, August 3rd to Wednesday, August 12th and costs a mere $3,000. Prequisites are simple enough – “a grasp of basic statistics and at least a dim recollection of high school biology and physics.” This sounds like a blast for anyone who wants to play neuroscientist without actually doing the serious academic work required to earn an actual degree. Check out the program here.

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— who has written 959 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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1 response to "Neuroscience Boot Camp" — Your Turn

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Polly O'Connor 31. January 2009 at 7:20 am

I’m SO glad this is being offered!! I can’t attend this one, but

a) am selling my home-looking for next place to live-keep being pulled toward Pennsylvania and this is yet another reason to go there, and

(b) I don’t want/need full neuroscience degree and

c) long for more interaction/connection with others whose eyes don’t glaze over when I talk about amygdalas and anterior cingulate cortexes.

Thanks for posting this info!!

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