I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment.

Now, Burger King breaks new olfactory marketing ground with Eau de Whopper:

The WHOPPER Sandwich is America’s Favorite burger. FLAME by BK captures the essence of that love and brings it to you. Behold the scent of seduction, with a hint of flame-broiled meat.

Apologies to Neuromarketing readers for furthering this obvious viral marketing ploy, but this is just too goofy to resist mentioning. More info in case you know someone whose personal aroma might be improved with a hint of charred beef: Fire Meets Desire.

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