Tag Archive | "advertising"
We Don’t Need No Stinkin’ Marketing
The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story.
Continue reading...The Buying Brain by A. K. Pradeep
Thursday, August 5, 2010
Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date [...]
Continue reading...Your Brain on Stories
Thursday, January 21, 2010
“They laughed when I sat down at the piano…” “On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students…”
Continue reading...Start Me Up: Brilliant Billboard
Wednesday, January 20, 2010
Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard:
Continue reading...Differentiate or Die
Monday, October 26, 2009
Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you answer “quality” or “customer orientation?” If your answer is “yes,” you might be in for a rude awakeing…
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Wednesday, September 1, 2010
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