Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti “double-size” instead of regular caused diners to eat less. In fact, the double-size group left 10 times as much food on their plates! […]
The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It’s timely that new research has been released showing that the shape of the glass has a huge effect on how quickly we consume beer. […]