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Nap for Success

Not long ago we learned that daydreaming is the key to creativity, and now I’ve got even better news: napping makes you smarter! Or, according to Richard Restak’s new book, Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance, at least it helps you learn much more quickly: […]

By |June 29th, 2009|

Coffee Smell Is All You Need

I’ve written about sensory branding, olfactory marketing, and in particular Starbucks’ attempt to get more coffee aroma into its stores. Now, it seems that all you need to get you going in the morning is a whiff of […]

By |June 16th, 2008|

Cosmetic Neurology: Brain-Boosting Drugs

What’s the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it’s getting more difficult to sell minor tweaks to old products as major breakthroughs. It’s even getting more challenging to talk to physicians, as many of the old ploys to get face time (expensive meals, honoraria, etc.) are being abandoned. These days, it seems, pharma companies have been reduced to trying to convince consumers they suffer from obscure maladies like “restless leg syndrome.” The Holy Grail of new products would be a drug that could be used by anyone, and that is so attractive that consumers will flock to their physicians to demand it. Could that drug be a cognitive enhancer? Enter the brave new world of cosmetic neurology… […]

By |January 7th, 2008|

Brain “Steroids” – Cognitive Enhancement Drugs

Students popping “smart” pills before exams? It’s happening with increasing frequency on both sides of the Atlantic, according to Students turn to smart drugs for exam help in The Scotsman. Students are increasingly using nootropic drugs, which […]

By |June 6th, 2006|