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Browsing Tag

cognitive enhancement

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that's quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has…

Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you'll get a boost in cognitive ability for a short time - just 15 to 20 minutes. After that, the benefits fade and…

Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it's possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we've heard first that we should keep sharp by doing crossword puzzles…

A Better Brain in Four Days

We'd all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable…

Use Your Cell Phone, Save Your Brain

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn't resist passing along this bit of research on cell phone use. For years, we've been hearing alarming claims that cell phone use…

Sugar as Brain Food

This isn't great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task - watching a video while being careful to ignore random…

Smarts from Sunshine

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from the University of Alabama at Birmingham suggests that it can:

Another Way Video Games Make You Smarter

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from "shooter" and other games involving intense screen action, there's another way that…