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A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.

Brian’s firm was charged with trying […]

By |July 16th, 2014|

Can Your Name Make You A Liar?

Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you. […]

By |May 2nd, 2014|

The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho

Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. […]

By |April 7th, 2014|

Save Time, Persuade with Rhyme!

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!” This phrase, or a variation of it, was used by Simpson’s lawyer, Johnny Cochran. During the trial, Simpson made a show of struggling to fit into a glove linked to the murder. Simpson was acquitted, of course, and Cochran’s defense earned most of the credit for that outcome. […]

By |January 7th, 2014|

Image Influence: Placing Pictures for Maximum Impact

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

By |June 11th, 2013|

When Fancy Fonts Work

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually […]

By |March 15th, 2010|

Convince with Simple Fonts

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. In particular, their work found that a simple font was more likely to get the readers to make a commitment. Here’s the whole story… […]

By |March 4th, 2010|