confirmation bias

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the "guilty" part.…

In The Million Dollar Pickle (retitled after a reader suggested the original title When Stories Don't Sell wasn't that good), I retold a story about how a single bad customer service experience turned a business author and speaker into…

Mistakes Were Made by Carol Tavris and Elliot Aronson does a deep dive into cognitive dissonance, a key driver of apparently irrational behavior.

The power of anecdotes to persuade (see Why Stories Sell and Your Brain on Stories) is established, but there's a dark side to that power. Quite simply, an effective story can take over our brains to the point where we disregard more valid…